Beg cover (labeled) new 3
Mirza Beg's 1987 New Dimensions in Sociology, wherein he shows societies existing in reaction beaker, shows a Gibbs energy surface diagram, depicts humans as little molecules, residing in various states: gas, liquid, solid, shows activation energy, lattice structure, etc. [1]
In famous publications, New Dimensions in Sociology: a Physico-Chemical Approach to Human Behavior is a 1987 book by Pakistani organometallic chemist Mirza Beg, wherein Gilbert Lewis-framed chemical thermodynamics-based physical chemistry is used as a foundation for general sociology, defining people as molecules or chemical species, employing advanced concepts such as fugacity, wherein societies exist in different physicochemical states or phases (see: social phase): slums (gas phase), cities (liquid phase), or metropolises (solid phase), in which Gibbs energy is the driving forces for chemical reactions.

Re-discovery
In 2014, Libb Thims discovered New Dimensions in Sociology, a work seemingly hidden for the last three decades, scanned the book, made it available as a public pdf format, and thereafter began to promote the work, on the Internet, at conferences, in video, and in journals.

Education
In 2017, at Quaid-ai-Azam University (QAU), Islamabad, the CourseHero notes (Ѻ) for their Sociology 1234 (compare: Sociology 23), contained the 2014 issue of the Econophysics, Sociophysics, and Other Multidisciplinary Sciences Journal, which included Libb Thims’ “Note on Beg’s Physicochemical Sociology”. [2]

Difficulties
The main difficulty in Beg's version of physicochemical sociology, which is by far a pioneering work, beyond anything come before, is that it's underlying logic, as per deriving new rules or paradigms of morality, meaning, or purpose, is anchored in Islam (Gibbs energy is viewed was the will of Allah, specifically) and the various surahs (sentences) of the Quran as non-bending proscriptions or right and wrong of human behavior, e.g. homosexuality, women's rights, etc., no matter what the chemical equations and new reaction findings might say.

Quotes | On
The following are quotes on New Dimensions in Sociology:

“Man's observations of natural phenomena have fascinated him throughout the recorded history and have provided him a base for development of theoretical ideas. He has sought similarities occurring in two different systems, the social and the natural, and has attempted to derive corollaries in support of his theories. The interpretation of the atomic structure in terms of the solar system by Bohr the structure of benzene as a ring on the basis of a model of a snake with its tail in the mouth postulated by Kekule and the determination of density by the loss of weight of a body on its immersion in water, attempted by Archimedes are some such examples where the latter set of observations were superimposed on the former system to arrive at an acceptable solution of complex phenomena. The book New Dimensions in Sociology, A Physico-Chemical Approach to Human Behaviour by Mirza Beg is a new approach in which he has tried to establish an interface between physico-chemical and social sciences. It makes an interesting reading and provides a basis to quite a few socialization processes like assimilation, migration, mind-body split, etc.”
— M.A. Kazi (1987) “Forward by a Scientist” to Mirza Beg’s New Dimensions in Sociology [2]

See also
Beg analysis
Beg-Thims dialogue

References
1. Beg, Mirza Arshad Ali. (1987). New Dimensions in Sociology: a Physico-Chemical Approach to Human Behavior (abs) (intro) (pdf, annotations by Libb Thims, 2014) (Foreword by a Scientist, pgs. i-iii) (individual, pg. 23). Karachi: The Hamdard Foundation.
2. (a) Thims, Libb. (2014). “Note on Beg’s Physicochemical Sociology” (pdf) (pdf), Econophysics, Sociophysics and other Multidisciplinary Sciences Journal (Ѻ), No. 4.
(b) Anon. (2017). “Affinities and Fugacities Characterize the Behavior” (Ѻ), Sociology 1234 (compare: Sociology 23), Quaid-ai-Azam University, Islamabad, QAU, CourseHero, Spring.

Videos
● Mimkes, Jurgen. (2016). “On Mirza Beg’s Physico-Chemical Sociology” (Ѻ), Interview by Libb Thims during PBE 2016, at University of District of Columbia, Jul 23.

TDics icon ns