
A visual of the so-called “Gates model”, from the 2015 “Zerotheism for Kids: Lecture 4: Enthalpy & Entropy, Moral Compass, and Monism” (Ѻ) (14:47-) video, by Libb Thims, also discussed in the 2014 “25 Smartest People Alive \| Existive (2 of 5) (Ѻ) (3:49-8:40) video, therein depicting a visual of the “gravito-electromagnetic force”, aka Gibbs force (see: force function), that moved Bill Gates through his reaction coordinates, over the activation energy barrier, forming the activated complex of the 11-member Microsoft “group” at the apex, and “falling” into the product stage of the Microsoft corporation, valued at $341 billion in 2015, employing some 120 thousand people, which is akin to the “gravitational force” causing a rock to fall through its gravitational potential, say if tipped off a cliff.

A visual of the so-called “Gates model”, from the 2015 “Zerotheism for Kids: Lecture 4: Enthalpy & Entropy, Moral Compass, and Monism” (Ѻ) (14:47-) video, by Libb Thims, also discussed in the 2014 “25 Smartest People Alive | Existive (2 of 5) (Ѻ) (3:49-8:40) video, therein depicting a visual of the “gravito-electromagnetic force”, aka Gibbs force (see: force function), that moved Bill Gates through his reaction coordinates, over the activation energy barrier, forming the activated complex of the 11-member Microsoft “group” at the apex, and “falling” into the product stage of the Microsoft corporation, valued at $341 billion in 2015, employing some 120 thousand people, which is akin to the “gravitational force” causing a rock to fall through its gravitational potential, say if tipped off a cliff.

In hmolscience, Gibbs force, a general synonym for the "gravito-electromagnetic force", which works to move humans, is the "force" of the Gibbs force functions; generally those of an isothermal-isobaric nature, i.e. freely-running reactions near the earth surface. [1]

Overview
The following shows the Newtonian force, aka gravity, working on a rock as it falls near the surface of the earth through a gravitational potential:

Gravity (diagram)

The force that moves humans, however, is a combination of the Newtonian force, aka gravity, and the Maxwellian force, aka, electromagnetic force, which is found described by Willard Gibbs' isothermal-isobaric force function, i.e. the gravito-electromagnetic force, aka Gibbsian force or "Gibbs force", some of which is outlined in the adjacent "Gates model", according to which Bill Gates went from the 1970 "idea stage", past the activation energy barrier, and "accelerated" into the product stage over the course of 45-years.

The acceleration constant, however, is not known for the gravito-electromagnetic force, in social free falls, like it is with the gravitational force operating near the surface of he earth.

Quotes
The following are related quotes:

“In general, an object in a given force field will, of necessity, behave in a calculable and predictable way. For any object, whether a stone, a plant, or a human society, force means movement.”
— Mehdi Bazargan (1980), “Cause of Movement” [2]

See also
● Gibbs landscape

References
1. Müller, Ingo. (2007). A History of Thermodynamics: the Doctrine of Energy and Entropy (docstoc) (pg. 149). New York: Springer.
2. Bazargan, Mehdi. (c.1980). “Religion and Liberty” (Section: Opposition: the Cause of Movement and Life, pgs. 81-82, note 23: Thermodynamics of Humanity); originally in Rediscovery of Values (Bazyabi-e Arzeshha); reprinted in Liberal Islam: a Source Book (chapter 7, pgs. 73-84) edited by Charles Kurzman, Oxford University Press, 1998.